Quality Result and Cost effective

Companies can use Google Ads to show their ads to a specific audience that is relevant, sending traffic directly related to what they want on their website. Featuring specific targeting options around demographics, location, and search intent businesses are more able to optimize their (ROI) return on investment by appearing in front of potential customers who actively searching for what they provide. With a pay-per-click model, businesses only have to spend when someone clicks on their ad; so it can be very cost-effective for creating leads, driving sales and building brand awareness.